Pure Growth...Pure Value...

Pure Style

Not all style indices are created equal. Guggenheim’s Pure Style suite of ETFs eliminates overlap and offers access to true growth and value opportunities in the marketplace—which may deliver outperformance over the water-downed traditional style benchmarks.


Financial Professional Resources

Explore financial professional content including:

  • Uncovering Purity of Style: A Look at Pure Style Investing.
  • Growth vs. Value? With Pure Style, You Can Choose Both.
  • Pure Style. Pure Exposure.


For more complete information regarding Guggenheim ETFs call 888.949.3837 or click here for a prospectus and a summary prospectus (if available). Investors should carefully consider the investment objectives, risks, charges and expenses of a fund before investing. The fund’s prospectus and its summary prospectus (if available) contain this and other information about the fund. Please read the prospectus and summary prospectus (if available) carefully before you invest or send money.

Pure style ETFs may not be suitable for all investors. The ETFs are subject to the risk that large, medium and small-capitalization stocks may under-perform other segments of the equity market or the equity market as a whole • Value stocks are subject to the risk that the intrinsic value of the stock may never be realized by the market or that the price goes down. Growth stocks typically invest a high portion of their earnings back into their business and may lack the dividend yield that could cushion their decline in a market downturn. Growth stocks may be more volatile than other stocks because they are more sensitive to investor perceptions regarding the growth potential of the issuing company. • The funds are subject to the risk that unanticipated early closings of securities exchanges and other financial markets may result in the funds’ inability to buy or sell securities or other financial instruments on that day. • In certain circumstances, it may be difficult for the funds to purchase and sell particular investments within a reasonable time at a fair price. • Investments in securities, in general, are subject to market risks that may cause their prices to fluctuate over time. An investment in the funds may lose money. • Unlike many investment companies, the funds are not actively “managed.” This means that based on market and economic conditions, the funds’ performance could be lower than other types of funds that may actively shift their portfolio assets to take advantage of market opportunities or to lessen the impact of a market decline. • Tracking error risk refers to the risk that the Advisor may not be able to cause the funds’ performance to match or correlate to that of the funds’ Underlying Index, either on a daily or aggregate basis. Tracking error risk may cause the funds’ performance to be less than you expect. • Shares may trade below their net asset value (“NAV”). The NAV of shares will fluctuate with changes in the market value of the funds’ holdings. In addition, although the funds’ shares are currently listed on NYSE Arca, Inc. (the “Exchange”), there can be no assurance that an active trading market for shares will develop or be maintained. • Each fund is considered nondiversified and can invest a greater portion of its assets in securities of individual issuers than a diversified fund. As a result, changes in the market value of a single security could cause greater fluctuations in the value of fund shares than would occur in a more diversified fund. • Please read the prospectus for more detailed information regarding these and other risks.

INDEX DISCLAIMER “Standard & Poor’s,” “S&P,” “S&P 500,” “Standard & Poor’s 500,” “500,” “S&P MidCap 400,” and “S&P SmallCap 600” are registered trademarks of Standard & Poor’s Financial Services LLC (“S&P”), a part of McGraw Hill Financial Inc. Dow Jones is a registered trademark of Dow Jones Trademark Holdings, LLC (“Dow Jones”). Trademarks have been licensed to S&P Dow Jones Indices LLC. and have been licensed for use by Guggenheim Investments and its affiliates. Guggenheim Investments products are not sponsored, endorsed, sold or promoted by Standard and Poor’s and Standard & Poor’s makes no representation regarding the advisability of investing in Guggenheim Investments products.

The referenced funds are distributed by Guggenheim Funds Distributors, LLC. Guggenheim Investments represents the investment management businesses of Guggenheim Partners, LLC (“Guggenheim”), which includes Security Investors, LLC (“SI”), the investment advisor to the referenced funds. Guggenheim Funds Distributors, LLC, is affiliated with Guggenheim and SI.