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Enhanced Quality 16 Strategy Portfolio Series 3

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Investment Objective

The Enhanced Quality 16 Strategy Portfolio, Series 3 ("Trust") seeks attractive total return through capital appreciation and dividend income.

Principal Investment Strategy

Selection Criteria

Risks and Other Considerations

Portfolio Information

Deposit Information

Inception Date 4/6/2016
Non-Reoffered Date 7/7/2016
Mandatory Maturity Date 7/7/2017
NASDAQ Ticker Symbol CEQSCX
Trust Structure GRANTOR
Inception Unit Price $10.0000
Maturity Price (as of 7/7/17) $11.4192
Historical Annual Dividend Distribution $0.1355

Past performance is no guarantee of future results. Investment returns and principal value will fluctuate with changes in market conditions. Investors' units, when redeemed, may be worth more or less than their original cost.

This information does not constitute an offer to sell or a solicitation of any offer to buy: nor shall there be any sale of these securities in any state where the offer, solicitation, or sale is not permitted.


Principal Investment Strategy

Under normal circumstances, the Trust invests at least 80% of the value of its assets in common stocks of enhanced quality companies, which are companies that exhibit an attractive blend of quality, valuation and price appreciation characteristics. When assessing quality, the Trust evaluates companies by looking for positive and improving profitability, earnings that are cash generative, declining leverage and improving liquidity. Utilizing a unique rule based strategy, the Trust invests in 16 top ranked securities in the Russell 1000 Index selected by the Sponsor, with the assistance of Guggenheim Partners Investment Management, LLC (“GPIM”), an affiliate of Guggenheim Partners, LLC. The Trust may invest in U.S.-listed companies, which include U.S.-listed foreign securities, and may invest in mid- and large-capitalization companies. As a result of this strategy, the Trust is concentrated in the financial sector.

Selection Criteria

In constructing the Trust’s portfolio, 105 securities were selected using the three fundamentally based quantitative strategies listed below.

Guggenheim US High Dividend Strategy:

Twenty-five securities were selected ten business days prior to the initial date of deposit (the “Security Selection Date”) using the Security Selection Rules outlined below.

Security Selection Rules:

In constructing the Trust’s portfolio, 25 securities were selected based on the following fundamentally based quantitative criteria:

1. Initial Universe: Start with an initial universe of all securities in the Russell 3000® Index as of the Security Selection Date.

2. Rank on Fundamentals: Rank every company identified in the initial universe against other companies in the same sector, as defined by Global Industry Classification Standard (GICS), along each of the following reported financial metrics. Each ranking is determined as of the Security Selection Date using the most recently reported information and uses a scale of 1 through 10 (1 representing the highest scoring 10% in the sector and 10 representing the lowest scoring 10% in the sector):

• Return on assets as provided by S&P Compustat, and calculated as latest four quarters of reported operating income divided by the average of most recent reported total assets and year ago reported total assets.

• Earnings before interest, taxes, depreciation and amortization for the latest four quarters divided by enterprise value, as provided by S&P Compustat. Enterprise value is determined by adding the equity market capitalization as of the most recent closing price with the total outstanding long term and short term debt as determined by the most recently available balance sheet, and then subtracting any cash and short term investments as determined by the most recently available balance sheet.

• Year-over-year growth in sales per share, as provided by S&P Compustat. Trailing year-over-year growth is the percentage change in sales per-share for the trailing 12 months versus the sales per-share from the prior 12 months. Sales per-share is the trailing 12 months of sales from the most recent trailing quarterly or semi-annual filings, whichever is most current, divided by the end of period reported count of common shares outstanding used to calculate basic earnings per share.

Each financial metric will create a separate score so that every company will have three scores. These three scores are averaged together to create one composite score for a company. This composite score is used to rank the companies in the next step in order to determine the sub-universe of securities.

3. Define Sub-Universe: Reduce the initial universe of securities to a sub-universe that meets the following requirements, with each requirement being applied independently to the initial universe from the other requirements in this step, as of the Security Selection Date:

• Exclude the lowest ranked 25% of securities from the initial universe determined by the average of the three financial rankings described in step 2.

• Exclude the 20% of the initial universe with the lowest trailing six month total return.

• Exclude securities which do not have a policy of regular periodic cash dividends (quarterly, semiannual or yearly), or have omitted the most recent regular periodic cash dividend.

• Exclude securities with a market capitalization less than $200 million. Market capitalization is determined by the closing price as of the Security Selection Date.

• Exclude securities with a liquidity of less than $0.6 million. Liquidity is determined by the median trading volume in U.S. dollars looking back 90 days from the Security Selection Date (i.e., trading volume each day in shares multiplied by the closing price for the day as provided by FactSet Research Systems, Inc.).

• Exclude business development companies as identified by Bloomberg Industry Classification System sub-industry.

• Exclude mortgage real estate investment Trusts, as identified by GICS sub-industry.

• Exclude securities that have a pending cash or stock merger and acquisition or bankruptcy which will lead to delisting the security. Such events will be determined by reviewing the announced merger and acquisition data from Bloomberg.

• Exclude securities that are not one of the largest 500 companies of the initial universe by market capitalization (per FactSet).

4. Selection: Select from the sub-universe the twenty-five top dividend yielding securities (with higher rank given to larger market capitalization when yields are equal) and equally weight these securities as of the Security Selection Date so that each security will constitute 2% of the Trust’s final portfolio. Selected securities must adhere to following strategy limits as of the Security Selection Date:

• Maximum 20% weight in any GICS sector.

Once an investment limitation has been reached, additional securities of that type will not be included in the Trust and the next highest yielding security will be used. Please note that due to the fluctuating nature of security prices, the weighting of an individual security or sector in the Trust portfolio may change after the Security Selection Date.

Guggenheim US SMID High Dividend Strategy:

Fifty securities were selected ten business days prior to the Security Selection Date using the Security Selection Rules outlined below.

Security Selection Rules:

In constructing the Trust’s portfolio, 50 securities were selected based on the following fundamentally based quantitative criteria:

1. Initial Universe: Start with an initial universe of all securities in the Russell 3000® Index as of the Security Selection Date.

2. Rank on Fundamentals: Rank every company identified in the initial universe against other companies in the same sector, as defined by Global Industry Classification Standard (GICS), along each of the following reported financial metrics. Each ranking is determined as of the Security Selection Date using the most recently reported information and uses a scale of 1 through 10 (1 representing the highest scoring 10% in the sector and 10 representing the lowest scoring 10% in the sector):

• Return on assets as provided by S&P Compustat, and calculated as latest four quarters of reported operating income divided by the average of most recent reported total assets and year ago reported total assets.

• Earnings before interest, taxes, depreciation and amortization for the latest four quarters divided by enterprise value, as provided by S&P Compustat. Enterprise value is determined by adding the equity market capitalization as of the most recent closing price with the total outstanding long term and short term debt as determined by the most recently available balance sheet, and then subtracting any cash and short term investments as determined by the most recently available balance sheet.

• Year-over-year growth in sales per share, as provided by S&P Compustat. Trailing year-over-year growth is the percentage change in sales per-share for the trailing 12 months versus the sales per-share from the prior 12 months. Sales per-share is the trailing 12 months of sales from the most recent trailing quarterly or semi-annual filings, whichever is most current, divided by the end of period reported count of common shares outstanding used to calculate basic earnings per share.

Each financial metric will create a separate score so that every company will have three scores. These three scores are averaged together to create one composite score for a company. This composite score is used to rank the companies in the next step in order to determine the sub-universe of securities.

3. Define Sub-Universe: Reduce the initial universe of securities to a sub-universe that meets the following requirements, with each requirement being applied independently to the initial universe from the other requirements in this step, as of the Security Selection Date:

• Exclude the lowest ranked 25% of securities from the initial universe determined by the average of the three financial rankings described in step 2.

• Exclude the 20% of the initial universe with the lowest trailing six month total return.

• Exclude securities which do not have a policy of regular periodic cash dividends (quarterly, semiannual or yearly), or have omitted the most recent regular periodic cash dividend.

• Exclude securities with a market capitalization less than $200 million. Market capitalization is determined by the closing price as of the Security Selection Date.

• Exclude securities with a liquidity of less than $0.6 million. Liquidity is determined by the median trading volume in U.S. dollars looking back 90 days from the Security Selection Date (i.e., trading volume each day in shares multiplied by the closing price for the day as provided by FactSet Research Systems, Inc.).

• Exclude business development companies as identified by Bloomberg Industry Classification System sub-industry.

• Exclude mortgage real estate investment Trusts, as identified by GICS sub-industry.

• Exclude securities that have a pending cash or stock merger and acquisition or bankruptcy which will lead to delisting the security. Such events will be determined by reviewing the announced merger and acquisition data from Bloomberg.

• Exclude securities of the largest 500 companies of the initial universe by market capitalization (per FactSet).

4. Selection: Select from the sub-universe the fifty top dividend yielding securities (with higher rank given to larger market capitalization when yields are equal) and equally weight these securities as of the Security Selection Date so that each security will constitute 0.5% of the Trust’s final portfolio. Selected securities must adhere to following strategy limits as of the Security Selection Date:

• Maximum 20% weight in any GICS sector.

• Maximum 10% weight in any GICS industry.

Once an investment limitation has been reached, additional securities of that type will not be included in the Trust and the next highest yielding security will be used. Please note that due to the fluctuating nature of security prices, the weighting of an individual security or sector in the Trust portfolio may change after the Security Selection Date.

Guggenheim International Dividend Strategy

Thirty securities were selected ten business days prior to the Security Selection Date using the Security Selection Rules and the Portfolio Diversification & Concentration Rules outlined below.

Security Selection Rules:

In constructing the Trust’s portfolio, 30 securities were selected based on the following fundamentally based quantitative criteria as of the Security Selection Date. Except as set forth herein, the investment strategy utilizes information provided by Factset.

1. Start with an initial universe of securities that consists exclusively of all non-U.S. companies as categorized by Russell with equity securities listed on a U.S. exchange, excluding OTC traded securities.

2. Reduce the initial universe of securities to a sub-universe that consists exclusively of all securities that meet all of the following requirements:

• Market capitalization greater than $5 billion. Market capitalization is determined by the closing price as of the Security Selection Date.

• Minimum liquidity of $0.5 million. Liquidity is determined by the median 90-day trading volume in U.S. dollars using a 90-trading day look back from the Security Selection Date (i.e., trading volume in shares multiplied by the closing price for the day).

• Minimum three-year price history for each security’s primary equity listing, as designated by Factset. For ADR securities, the “parent equity listing” is generally the foreign-listed security that the depository receipt references. For companies that cross list across countries, Factset determines the “parent equity listing” based on their proprietary analysis of listing dates, country of domicile, and liquidity. For some foreign companies, the U.S.-listed security is also the “parent equity listing” if the foreign company chose only to list equity securities in the United States.

• Duplication screen so that in the event a parent company has multiple classes of securities that meet the above criteria, the class that has the greatest 90-day trading volume is considered for final selection.

3. Dividend Yield Rank: Select from the sub-universe above the 30 securities, as of the Security Selection Date, with the highest arithmetic average of the three trailing yearly actual dividend yields. The three trailing yearly periods are defined as the full year of time that each end on the same month and day as the Security Selection Date for the current year, last year, and two years ago. Each yearly period’s actual dividend yield is measured as all dividends whose ex-dividend date fell within the yearly period, divided by the latest closing security price before the begin date of such yearly period. For example, if the Security Selection Date is March 12, 2012, then the prior yearly period includes March 13, 2011 to March 12, 2012, and the starting security price for this period is the last closing price of the security before the begin date, which was March 11, 2011 since the 13th was a Sunday. Securities are eligible for selection if their actual dividend yield exceeded the median actual dividend yield for all securities in the sub-universe in each of the three prior years. Median dividend yield is defined as the specific dividend yield that separates the higher half of the annual dividend yields of the sub-universe of securities from the lower half of the annual dividend yields of the sub-universe of securities. The 30 securities are subject to the Portfolio Diversification & Concentration Rules below.

Strategy Diversification & Concentration Rules:

The securities selected by this strategy will consist of 30 securities that are equally weighted as of the Security Selection Date so that each security will constitute 0.83% of the Trust’s final portfolio. These 30 securities will be selected using the Security Selection Rules outlined above and must also satisfy the Portfolio Diversification & Concentration Rules below:

1. Sector Diversification: The securities selected by this strategy must consist of securities from a minimum of six of the Global Industry Classification Standards (“GICS”) sectors, with no more than 25% of the strategy’s portfolio in any single GICS sector as of the Security Selection Date.

2. Geographical Diversification: The securities selected by this strategy must consist of securities from companies in at least 10 different countries (as categorized by Russell) with no more than 20% of the strategy’s portfolio from any single country as of the Security Selection Date.

If the initial strategy portfolio violates either diversification rule, then the lowest ranked security (using the Dividend Yield Rank) that violates either rule is replaced by the next highest ranked security that does not violate a diversification rule. This is continued until the diversification rules are satisfied.

Please note that due to the fluctuating nature of security prices, the weighting of an individual security or sector in the Trust portfolio may change after the Security Selection Date.

INDEX DEFINITION: The Russell 3000 Index measures the performance of the largest 3,000 U.S. companies representing approximately 98% of the investable U.S. equity market. The Index is unmanaged, it is not possible to invest directly in the Index, and its returns do not include payment of any sales charges or fees which would lower performance. The historical performance of the Index is shown for illustrative purposes only; it is not meant to forecast, imply or guarantee the future performance of any particular investment or the Trust, which will vary. Securities in which the Trust invests may diff er from those in the Index. The Trust will not try to replicate the performance of the Index and will not necessarily invest any substantial portion of its assets in securities in the Index. There is no guarantee that the perceived intrinsic value of a security will be realized.

Risks and Other Considerations

As with all investments, you may lose some or all of your investment in the Trust. No assurance can be given that the Trust’s investment objective will be achieved. The Trust also might not perform as well as you expect. This can happen for reasons such as these:

• Securities prices can be volatile. The value of your investment may fall over time. Market value fluctuates in response to various factors. These can include stock market movements, purchases or sales of securities by the Trust, government policies, litigation, and changes in interest rates, inflation, the financial condition of the securities’ issuer or even perceptions of the issuer. Units of the Trust are not deposits of any bank and are not insured or guaranteed by the Federal Deposit Insurance Corporation or any other government agency.

• Share prices or dividend rates on the securities in the Trust may decline during the life of the Trust. There is no guarantee that share prices of the securities in the Trust will not decline and that the issuers of the securities will declare dividends in the future and, if declared, whether they will remain at current levels or increase over time.

• Securities selected according to this strategy may not perform as intended. The Trust is exposed to additional risk due to its policy of investing in accordance with an investment strategy. Although the Trust’s investment strategy is designed to achieve the Trust’s investment objective, the strategy may not prove to be successful. The investment decisions may not produce the intended results and there is no guarantee that the investment objective will be achieved.

• The Trust is concentrated in the financial sector. As a result, the factors that impact the financial sector will likely have a greater effect on this Trust than on a more broadly diversified Trust. Companies in the financial sector include banks, insurance companies and investment firms. The profitability of companies in the financial sector is largely dependent upon the availability and cost of capital which may fluctuate significantly in response to changes in interest rates and general economic developments. Financial sector companies are especially subject to the adverse effects of economic recession, decreases in the availability of capital, volatile interest rates, portfolio concentrations in geographic markets and in commercial and residential real estate loans, and competition from new entrants in their fields of business. Negative developments initially relating to the subprime mortgage market and subsequently spreading to other parts of the economy, have adversely affected credit and capital markets worldwide and significantly impacted financial sector companies.

• The Trust invests in securities issued by mid-capitalization companies. These securities customarily involve more investment risk than securities of large-capitalization companies. Mid-capitalization companies may have limited product lines, markets or financial resources and may be more vulnerable to adverse general market or economic developments.

• Inflation may lead to a decrease in the value of assets or income from investments.

• The Sponsor does not actively manage the portfolio. The Trust will generally hold, and may, when creating additional units, continue to buy, the same securities even though a security’s outlook, market value or yield may have changed.

See “Investment Risks” in Part A of the prospectus and “Risk Factors” in Part B of the prospectus for additional information.

Please see the Trust prospectus for more complete risk information.

Unit Investment Trusts are fixed, not actively managed and should be considered as part of a long-term strategy. Investors should consider their ability to invest in successive portfolios, if available, at the applicable sales charge. UITs are subject to annual fund operating expenses in addition to the sales charge. Investors should consult an attorney or tax advisor regarding tax consequences associated with an investment from one series to the next, if available, and with the purchase or sale of units. Guggenheim Funds Distributors, LLC does not offer tax advice.




Read a prospectus and summary prospectus (if available) carefully before investing. It contains the investment objective, risks charges, expenses and the other information, which should be considered carefully before investing. To obtain a prospectus and summary prospectus (if available) click here or call 800.820.0888.

Investing involves risk, including the possible loss of principal.

Guggenheim Investments represents the investment management business of Guggenheim Partners, LLC ("Guggenheim"), which includes Security Investors, LLC ("SI"), Guggenheim Funds Investments Advisors, LLC ("GFIA") and Guggenheim Partners Investment Management ("GPIM") the investment advisors to the referenced funds.

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